Access Outreach SAAS

Designing a connected experience for labs and medical facilities

Lead Product Designer

Client

Atalan’s Access Outreach is a comprehensive web-based platform designed to seamlessly connect health care providers with laboratories to efficiently onboard clients, manage lab orders and deliver results with speed and accuracy.

Brief

Design a proof-of-concept product that connects medical facilities and laboratories through an intuitive platform where users can easily browse and compare diagnostic tests from multiple providers, access expert guidance, place orders and receive results and support.

Outcomes

  • Identify the product’s target end-users and map their user journeys to develop optimized workflows tailored to each persona.


  • Define the required feature sets based on these user journeys to ensure the product meets the functional needs of each user type.


  • Create a responsive, clickable prototype that brings these features to life, enabling user testing and validation of the design.


  • Develop a comprehensive design system and style guide to ensure visual and functional consistency across the product, supporting scalability and efficient collaboration.

This project resulted in the delivery of a polished, user-validated design framework that clearly demonstrated the product’s value and market potential. This design approach played a key role in securing investor interest by showcasing a clear path to execution and scalability. Additionally, the finalized design system and style guide provided a solid foundation for future design, development and implementation.

Team

Matthew Whiting — Lead Product Designer
Samuel Checa — Sr. Product Designer
Sean Bossardet — Product Designer

Tactical Goals

Contribution

As Lead Product Designer, I led the user-centered design process from concept to prototype. Along with my team, I identified key user personas, mapped their journeys and defined feature sets aligned with their needs. We then created a responsive, clickable prototype for early testing and validation. To ensure consistency and scalability, I lead the development of a design system and style guide to support ongoing product development and team collaboration.